This entry was posted on
Monday, February 4th, 2008 at
3:39 pm and is filed
Sydney Morning Herald – Ads to woo British more sledge than sweet talk: Australia is to launch an aggressive campaign aimed at attracting a new generation of British immigrants. The ads for the South Australian Government include slogans such as “Sod London house prices” and “Screw working in Staines, hello Adelaide”. Bill Muirhead, an Adelaide-born partner in the M & C Saatchi ad firm in London, and agent-general for South Australia, said he was aware the campaign might create enemies. “It might appear we are being rude, but a lot of things in Britain aren’t good,” he told The Times. “We went for Staines because it sounds nasty.”
Well, I can’t argue with that last point, but otherwise they can go screw themselves; I love it here.