I can’t imagine there’ll be much to be proud of in the upcoming issue of News of the World (see: ‘Missing Milly Dowler’s voicemail was hacked’), especially if Rebekah Brooks/Wade is allowed to continue as chief executive at News International, an organisation that has pledged to investigate illegal acts undertaken under her editorship… illegal acts undertaken by a man who was paid the kind of money most editors make it their business to know about.
So I have been going through this list of recent NotW advertisers and making a personal short list based on my own shopping habits. Where I am a customer, I ask the company the following question via the email address for their press or customer relations office (which is typically one of the few in the public domain):
Simple question: Will you be advertising in the next issue of News of the World (10 July 2011)?
If they do intend to advertise or won’t say, I will go on to advise them of my intentions (and reasons) regarding a boycott of their company (for a period that will be influenced substantially by their attitude to the query).
Mine is a short list, but my intention to boycott any brand that subsequently advertises in the 10 July issue is sincere, and I think realistic and reasonable.
It should be abundantly clear that no good can come of any commercial association with this upcoming issue of News of the World when News International refuse to even acknowledge Rebekah Brooks’ ultimate responsibility (i.e. according to standards she demands from others). There can be no genuine contrition without Brooks meeting up to her own damn standards.