Tim Ireland on tabloids, media, blogs and politics
Teh Interwebs
The PR Transparency Project – Part 2: Operation ‘Big Stick’
23rd Jan 2012
Well, my scanner had flatbed kittens last week, but in the end this minor delay turned out to be a very good thing indeed. Not only did Tim Bell fail to offer any challenge to my publishing quite clearly (and accurately) that he was a shameless liar and convicted public masturbator, he made it absolutely clear that he is entirely unrepentant about deceiving the public, and fully deserving of what is to follow.
So, before we go to the PR industry with this one simple demand…
PR companies/professionals should reveal the name any profile(s) they use to edit Wikipedia, state this plainly in the ‘About Us’ section of their website, and link back to that same website from their Wikipedia profile(s).
… we are going to warn the public about this shady operator and in doing so (a) reveal the limits of Bell Pottinger’s reputation-management capabilities (b) display the capacity of powerful lobbying tools now accessible to the general public, and (c) show quite clearly why PR/marketing professionals can no longer afford to conduct themselves in the way that Tim Bell has been for most of his adult life.
If you would like to join this lobbying group, all those who agree with the above stated aim are welcome, and from today I begin the first round of recruitment by inviting experienced bloggers especially to contact me with:
1. Name or nickname
2. URL of your main/personal blog
[MINI-UPDATE - Note I said 'experienced bloggers especially'. This does NOT equate to 'experienced bloggers only'. New(ish) blogs will still carry sufficient authority to be useful, so don't be thinking your blog is too insignificant or not good enough. So long as your blog is mature enough to have gathered a positive response or three, you should be good to go. Happy to make this clear.]
Shortly after, I will then send you a random* chapter from Mark Hollingsworth’s book The Ultimate Spin Doctor: Life and Fast Times of Tim Bell, along with a copy of the Index and Notes/References (for participants who may wish to explore a relevant chapter/publication for more information).
From there your task will be to publish an extract of the book from your chosen chapter, and write an original article to accompany it that attempts to put the material into context or otherwise educate your readers about its significance.
I’m greatly tempted to list some of the wonderful revelations lurking in this book that have yet to become properly evident to Google and other search engines, but rather than ruin any surprises, I will simply ask you to imagine a version of Forrest Gump based primarily in the 80s and 90s, featuring a far less sympathetic lead character who staggers from one disaster to the next with barely a thought for anybody but himself and those who might contribute to his success.
It is about to become clear to anyone who searches for Tim Bell’s name why he should not be trusted with anyone’s reputation, and that the main reputation he has been working on all these years is his own ill-deserved reputation in reputation-management.
If you’d like to join the project, and you have a seasoned blog in good standing, please do get in touch.
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PS – Yes, I am perfectly happy for anonymous bloggers to participate in this stage especially for as long as Tim Bell continues to pretend that it was (and is) acceptable for Bell Pottinger to edit Wikipedia anonymously and otherwise engage in secret lobbying. You will not be expected to withdraw your article should he suddenly change his mind on this front (not least because your actions will not equate to his unless you’re an opponent or business rival of Bell’s who just happens to have a long-standing anonymous blog in their arsenal), but personally I will cease handing out chapters to anonymous parties and linking to same should Tim Bell suddenly pledge to change the habit of a lifetime.
(*Where I am familiar with a particular blogger’s strengths, I reserve the right to choose a chapter that best suits their unique capabilities and/or their familiarity with some of the relevant names/issues.)
Tim Bell – rogues and vagabonds and bare… oh my!
18th Jan 2012
My scanner is having some emotional problems right now (it’s never quite recovered from the mammoth task of scanning all those Page 3 girls) so formal recruitment and data distribution for The PR Transparency Project will be subject to a minor delay.
In the meantime, I thought it would be appropriate for me to acid-test the waters with what I suspect will be one of the most contentious items from this 1997 book about Tim Bell and get it out of the way. Having read the book, I can assure you that there are many more items of greater relevance to any discussion about Tim Bell’s conduct as a PR/ad executive (more), so if we can all get past this and move on, that would be a very good thing indeed.
I post the following without comment or analysis. While the following passage only refers to ‘Bell’, it is definitely about Tim Bell, Chairman of Chime Communications (holding company for a portfolio of 35 companies including the Bell Pottinger group), and it is an accurate scan and verbatim* transcript of Page 45 from The Ultimate Spin Doctor: The Life and Fast Times of Tim Bell (ISBN-10: 0340696745). I did not personally witness the incident, and being only 7 years old at the time, I would expect Tim Bell to be rather glad that I didn’t.

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EXTRACT FROM PAGE 45 OF ‘THE ULTIMATE SPIN DOCTOR: THE LIFE AND FAST TIMES OF TIM BELL’
This exhibitionism asserted itself somewhat differently in one of the most controversial incidents of his life. In the early hours of 21 October 1977, three days after his thirty-sixth birthday and close to the peak of his advertising career, Bell stood naked in the bathroom of his second-floor flat at 13c West Heath Road overlooking Hampstead Heath, and exposed himself to several women while masturbating. At 8.35 a.m. he was arrested and a month later, on 19 November 1977, appeared at Hampstead Magistrates Court. According to the official conviction certificate, he was charged with ‘wilfully, openly, lewdly and obscenely’ exposing himself ‘with intent to insult a female’ under Section 4 of the 1824 Vagrancy Act. He was found guilty and fined £50 with seven days to pay. Curiously, this newsworthy case was never reported in the local newspaper, the Hampstead and Highgate Express and only his close colleagues at Saatchi’s knew of it. To his credit, Bell never flinched when the incident, which later assumed an importance of some magnitude, was raised. He admitted the conviction but denied that the event took place. He confided to a colleague that his lawyers, Butcher Brooks and Co. advised him to plead guilty to avoid a scandal.
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[*Hyperlinks have been added. One to a Google Street View of the property involved, and one to the relevant Act. Text has not been altered.]
The PR Transparency Project – Part 1: making an example of Tim Bell
16th Jan 2012
After his company was caught secretly editing Wikipedia on behalf of some very unsavoury clients toward some no-less-unsavoury ends, Tim Bell has had the audacity to project this wrongdoing back onto Wikipedia and Teh Internets as a whole:
James Thomlinson, head of digital at Bell Pottinger, apologised, admitting: “We did get some of the things wrong.” But he called for Wikipedia’s rules to be updated, blaming the wrongdoing on its “confusing” editing system and “the pressure put on us by clients to remove potentially defamatory or libellous statements very quickly, because Wikipedia is so authoritative.”
Lord Bell, who as Tim Bell advised Margaret Thatcher on the former British prime minister’s election campaigns, said he was sorry the situation occurred but was less apologetic about the content of the changes.
“As far as I am concerned, we have done absolutely nothing wrong whatsoever … We did not make any change that was wrong, it’s a means and ends discussion,” he said.
He said he believed Wikipedia’s guidelines implied that “if you are a paid adviser, you must be lying. Obviously we find that offensive.”
He bemoaned the lack of a “regulatory body” to complain to online, where reputations can be destroyed “in one minute”.
Source: Financial Times (subscription required)
That last assertion comes to you from a shameless liar who has spent decades destroying the reputations of others covertly for personal and political gain, and this behaviour continues into the 21st century. What comeback did any of these victims hope to have against Tim Bell’s anonymised attacks? This is blatant projection from a sock-puppeting liar, I won’t stand for it, and neither should you.
Tim Bell’s straw man relies on the widely-held view that there is little-to-nothing wrong with lobbying on behalf of a client (OK by me), making factual updates to Wikipedia (OK by me), or attempting to put your best face forward in the top ten searches for your name/brand (OK by me)… but what Bell Pottinger have engaged in is secret lobbying, including some wholly unacceptable commercial updates to what is supposed to be a reference library, in an attempt to covertly influence both Wikipedia and the top ten searches for a series of names/brands.
It is clearer now more than ever that if we wish to change how things are done at Bell Pottinger, the person we need to reach is Tim Bell, and we are going to reach him through the top ten search results for his name. We are, at the same time, going to attempt to bring about positive change in the PR industry as a whole.
When I say ‘we’, I mean me and you. Yes, you. If you’re up for a bit of danger and detail, that is.
Speaking of the latter…
Lord Tim Bell is Chairman of Chime Communications plc, a communications group which owns Bell Pottinger Group plc* (aka Bell Pottinger), the multinational public relations company that bears his name, and follows his principles.
The problems Bell Pottinger have run into recently stem directly from Tim Bell’s long-standing resistance to transparency. He appears to think that secretly editing a reference library in favour of commercial interests in exchange for money is OK, and this ethical blind spot has been there since long before the web and Wikipedia became an issue. Mr Bell needs to learn that the age of secret lobbying is over, and while it may be difficult to change the mind of someone as obstinate as he, I think we have a jolly good shot at changing the landscape that surrounds him in the attempt.
I invite you to join an informal lobbying group with one simple demand; that PR companies/professionals declare any profile(s) they use to edit Wikipedia, name and link to them plainly in the ‘About Us’ section of their website, and link back to that same website from their Wikipedia profile(s).
(This, in much the same way that web users would expect them to declare the names of Twitter accounts under their control, for subtly different but fundamentally similar reasons.)
Once PR companies/professionals declare these editing profiles and link to them from their sites (and link back to their own sites from these same profile pages), we enter Wikipedia territory. There is a significant debate to be had here about whether these profile pages generally should list all of the previous profiles/edits at the outset in a clear declaration of interest, but with the exception of Bell Pottinger and other bodies operating under Tim Bell**, personally I think it a matter for PR bods and Wikipedians to negotiate between themselves. It is not within my power to grant amnesty for any past indiscretions, and that is at the heart of that particular debate about any company who has not yet been caught out; should their new account be impacted by any of their past activity, and what measures can be taken to clean the slate?
Getting back to the simple demand for transparency, we are going to face some resistance here from people like Tim Bell who do not agree about the need for it.
To counter this resistance, we are going to speak softly and carry a very big stick. But first we are going to seek to bring vital perspective to the debate about transparency while initially demonstrating the effectiveness of our very big stick.
Here we reach the part about making an example of Tim Bell.
Tim Bell is all about shaping reality more to his liking by using image, lies and illusions to make others behave in ways that get him what he wants. He earns money by claiming that he is an expert in reputation management and his underlings make all sorts of claims about their capacity to ‘cleanse’ the top ten searches for names and brands by means both fair and foul.
The current top ten results for ‘Tim Bell’ are presently dominated by absurd puff pieces where Bell is simultaneously described as “the most influential man in PR” as he nobly declines the title of “founder of modern PR”. (Interviewer: “Lord Bell thanks very much for your time today.” Bell: “Please call me Tim.”)
Seeing as Tim Bell rejects the concept of transparency outright, those of us who ultimately pay the price for his profiteering are going to have to impose some; we are going to displace much of the existing top ten with factually accurate and highly relevant material that Tim Bell would much rather faded into the distance. Note use of the word ‘relevance’ here; we do not seek to G-bomb anyone, but instead feed new and entirely legitimate relevance into the system.
On my desk is a copy of The Ultimate Spin Doctor: Life and Fast Times of Tim Bell by Mark Hollingsworth. The contents are at present largely invisible to Google and other search engines. That is about to change.
This is an unauthorised biography that Tim Bell tried very hard to prevent, and it’s a fair bet that Bell doesn’t want material*** from it populating the top search results for his name, not least because he is going to look like a hopeless manager of reputations if he cannot cleanse his own top ten.

Chapters from this book will be shared out to participating bloggers who are part of our lobbying group. Each will then write a post based on any short extract they may choose to draw from the chapter assigned to them. In this way, the 10 chapters will be shared among an unknown number of bloggers, and the top fifty or so searches for ‘Tim Bell’ will begin to take on new relevance.
(Psst! Chapter One of this book talks about Tim Bell pretending to be Australian in the hopes of bypassing the class system, and I sure hope I draw that one myself, but I expect the most popular chapter will be the one detailing Tim Bell’s conviction for ‘wilfuly, openly and obscenely’ exposing himself ‘with intent to insult a female’ under Section 4 of the 1824 Vagrancy Act.)
Also, once I/we start releasing verbatim extracts from this published material, portions of it will begin to appear in Wikipedia, coalescing into legitimate points of reference on that page, which will probably remain the highest search result for his name.
(Note – One cannot legitimately participate in this lobbying group while editing Wikipedia entries relating to Tim Bell, especially not anonymously. It goes beyond hypocrisy; it amounts to a conflict of interest, it is not fair to the wider Wikipedia community, and it is wholly unnecessary; allowing what we publish from the book to filter into Wikipedia naturally will be more than enough.)
Please keep in mind here that we are talking about the online publication of material that has seen print without legal challenge. That said, Mr Bell may choose to exploit a little-known loophole in English libel law that allows him to challenge each instance as a fresh publication (see: The Bastard Duke of Brunswick) and if this does happen, then Bell can be expected to use any or all of the following methods to effect removal with the likely exception of #10 (consider yourselves warned):

I expect what is going to test if not defeat Tim Bell’s capacity for reputation management is the ability of any web user to conduct themselves according to his standards, and it is on this note that we come to the hook…
Those of us familiar with Teh Interwebs know that there’s a world of difference between your average Joe maintaining a single anonymous blog/identity and PR boffins using multiple false/anonymous identities on behalf of clients for money, and we can’t expect Tim Bell to learn that much in such a short time, but I am hoping that the prospect of dealing with an unknown number of anonymous account holders based in several different countries will help him to better appreciate his own position, if only to the extent of having him revise his policy on covert lobbying.
Admittedly, there is a danger that within the group of people who target Tim Bell anonymously but legitimately, there will be people with a hidden vested interest who use this exercise as ‘cover’ to engage in a little subterfuge for reasons of profit, politics or personal payback (i.e. to attack him illegitimately), but should Tim Bell change his mind and decide all of a sudden that he doesn’t think it appropriate to lobby covertly, then my support for anonymous briefing against him will fall away naturally, as will that of others.
Now that point is made, I hope you understand the primary reason why I do not publish the chapters immediately today, and instead provide Mr Bell with a single and short-lived opportunity to consider the scope of what I propose. It is entirely possible that the above has the potential to change his perspective even before it grows beyond the status of thought experiment. (And if he doubts my capacity to engage at this level, he should search for ‘Billy Brit’ and consider that it took less than a week to effect total pwnership of that brand in Google, at a time when Google moved a lot slower than it does today.)
Should Tim Bell fail to take advantage of this opportunity, we can go about making an example of the man with our consciences clear and our position unassailable. Should he unexpectedly take the opportunity to embrace transparency, the effectiveness of our very big stick will be clear to others, who will take note.
Either way, it will then be time to put the following repeatedly and succinctly to any and all in the PR/lobbying industry, and those operating at its fringes:
PR companies/professionals should reveal the name any profile(s) they use to edit Wikipedia, state this plainly in the ‘About Us’ section of their website, and link back to that same website from their Wikipedia profile(s).
The nature of this campaign should make it clear that these changes are in line with public expectations about what is fair and right. Those in PR who believe otherwise will, of course, be free to lobby for secret lobbying, and I wish them luck. They’re going to need it.
The landscape of PR is about to change. Clear boundaries are about to be set, and the covert lobbyists who operate outside of them are about to become far more obvious than they would prefer.
(Psst! If you’re a blogger and you want ‘in’ on the outing, recruitment begins shortly, and chapters will be distributed randomly soon after that. Please stand by.)
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[*Also Good Relations, Harvard, Stuart Higgins Communications and Resonate, but I'm sure we'll get to those PR company names and Chime Communications plc too in good time if the fight looks like taking a while; we're talking consequences so natural that effort will be required merely to keep this powder dry. Then there are client names, and all the relevant client-specific ammo Bell Pottinger have yet to defuse because they refuse to name their past editing profiles or even admit to any wrongdoing.]
[**Tim Bell is prone to telling people what they want to hear in order to get what he wants. Should he ever announce a change in policy regarding tranparency, only complete disclosure of Wikipedia accounts/edits to date is likely to convince me of his sincerity in this matter. I am not inclined to take Tim Bell at his word, because it means nothing.]
[***Some people in PR, like some people in law, do not mind being portrayed as bastards. Often, bastards are needed by other bastards. But Tim Bell cannot afford to be made to look incompetent, or petty, or disloyal to clients who suddenly find themselves mired in scandal. Material covering all this and more is contained in Bell's unauthorised biography, and he won't want it out there, though he may be forced to pretend otherwise shortly.]
[It should go without saying that this principle should apply to anyone engaging in PR-like activity, including SEO companies/professionals offering any image-oriented services. I personally do not edit Wikipedia. At all. I advise clients against it generally and against covert forms of influence quite specifically. I recognise that mine is a rigid standard, but I do not seek to impose it. Rather, I seek to popularise a widely-agreed standard of transparency for those who do engage in Wikipedia editing as part of their PR efforts. Just tell us who you're paid to represent when editing what's supposed to be reference material, folks. It really is as simple as that.]
[Declaration of Interest: Due to a minor matter of libel against me that Carter-Ruck refuse to discuss, I have a vested interest in compelling Tim Bell's chosen law firm to take part in any form of communication/negotiation. That said, this is only going to happen if Tim Bell does the most stupid thing imaginable and risks unleashing the Streisand effect. That said, I have good reason to believe that Tim Bell is prone to bouts of extreme stupidity, so better safe than sorry.]
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Open letter to Bell Pottinger
7th Dec 2011
I have just sent this email to Bell Pottinger:
From: Tim Ireland
To: info@bell-pottinger.co.uk
Date: Wed, Dec 7, 2011 at 8:45 AM
Subject: Your Wikipedia editsI think the most charming thing about the Wikipedia account of yours that I uncovered was the author’s inclination to accuse others of being biased and/or of having a hidden agenda, when all along he/she was making edits according to a hidden bias/agenda dictated by money:
http://en.wikipedia.org/w/index.php?title=Special:Contributions&limit=500&target=BiggleswikiI have issued a public challenge for you to declare all of your Wikipedia accounts:
This is a public challenge to #BellPottinger to declare their Wikipedia accounts. Or I can ferret them out for you (eg http://j.mp/vv29KG)
http://twitter.com/#!/bloggerheads/statuses/144334898826715136Alternatively, as I suggest in my tweet, I can ferret them out for you and name them without your permission.
Your call.
Cheers
Tim Ireland
www.bloggerheads.com
Updates as and when. As you were.
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UPDATE (11am) – Tracking shows that my email has been read 4 times via an IP address specific to Bell Pottinger. I won’t say which IP address specifically, but I will say that it has an interesting edit history in Wikipedia. Still waiting for a reply.
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UPDATE (1pm) – 7 times. Still no reply.
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UPDATE (9pm) – Financial Times (REGISTRATION REQUIRED) – Wikipedia pulls Bell Pottinger-linked pages: Wikipedia, the online user-generated encyclopedia, has suspended 10 accounts associated with Bell Pottinger, the firm at the heart of a dispute over lobbying industry ethics, on suspicion there may have been a breach of its editing rules. Jimmy Wales, founder of Wikipedia, told the Financial Times that it was conducting an internal investigation into changes made to the pages of Bell Pottinger’s clients in a case which has roused controversy over the methods used by lobbying companies to influence opinion… A spokesman for Bell Pottinger, which is owned by Chime Communications, admitted that its employees had edited Wikipedia pages on behalf of clients but said that it had “never done anything illegal”. “We have never added anything that is a lie and never tried to ‘astroturf’,” Bell Pottinger said, referring to the unscrupulous practice of faking “grassroots” support online.
Putting aside the old Tory fallback of “it’s not illegal” when caught doing something unethical, I would beg to differ on the matter of astroturfing, having seen many of the relevant edits myself; it is astroturfing from the moment Bell Pottinger pretends to be a concerned member of the public and not a paid PR representative, and they have done that often.
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UPDATE (11:30pm) – TBIJ – Revealed: The Wikipedia pages changed by Bell Pottinger: Wikipedia last night confirmed to the Independent newspaper, which has published the Bureau’s investigation, that the ‘Biggleswiki’ account is one of the accounts its team has blocked pending the outcome of an internal report instigated by its founder, Jimmy Wales. James Thomlinson, head of digital at Bell Pottinger said: ‘Biggleswiki is one of a number of accounts that the digital team have used to edit Wikipedia articles. This account has been in operation for over a year. I would like to point out that while we have worked for a number of clients like the Prostate Centre, we have NEVER done anything illegal!’
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UPDATE (8 Dec) – The Independent – The ‘dark arts’: Bell Pottinger caught rewriting its clients’ Wikipedia entries: Evidence seen by The Independent and the Bureau of Investigative Journalism (BIJ) shows the company made hundreds of alterations to Wikipedia entries about its clients in the last year. Some of the changes added favourable comments while others removed negative content… In other cases, damaging allegations against clients of Bell Pottinger, which The Independent cannot publish for legal reasons, were removed from Wikipedia. The connection was first spotted by the blogger Tim Ireland, after reading the joint investigation into Bell Pottinger by the BIJ and The Independent, on Tuesday.
Well, I think I can give up on waiting for a reply from Bell Pottinger now.
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UPDATE (8 Dec, 10am) – On reflection, there is still some work to be done:
From: Tim Ireland
To: info@bell-pottinger.co.uk
Date: Thu, Dec 8, 2011 at 10:09 AM
Subject: Your Wikipedia edits (again)Dear Bell Pottinger peeps,
Thank you for not bothering with the courtesy of a reply, even though my email was read by up to 7 staff members. I feel as passed-around and neglected as the girl in the song ‘Pretty In Pink’:
http://youtu.be/gg3FOJNAiksI write to you today to let you know that with the Wikipedia-run investigation underway, my ferreting skills may seem more or less surplus to requirements (admins can see the IP data behind the relevant accounts, bypassing any need for good old-fashioned detective work), but we are not entirely done here.
I won’t pretend there isn’t a purely recreational aspect to this; I must admit that I do enjoy a good sock-puppet hunt, and I love watching your staff castigate others for not having a NPOV (neutral point of view), while they fail to declare that they are being paid to forward the view(s) they publish. I have also enjoyed extended bouts of health-enhancing laughter in response to your shrill assertions that you have broken no law, when what you have engaged in are unethical practices for morally challenged clients, clearly in violation of Wikipedia’s clearly-stated policy:
“Editing in the interests of public relations (other than obvious corrections) is particularly frowned upon. This includes, but is not limited to, professionals paid to create or edit Wikipedia articles.”
http://en.wikipedia.org/wiki/Wikipedia:Conflict_of_interestBut the main issue here is this same pretence that you have done nothing wrong.
If you continue with your current dishonest line of defence and have the audacity to disguise this behind Wikipedia’s commitment to privacy, I will have no hesitation in pointing out the specific wrongs you have done myself, as I remain capable of revealing some if not all of these wrongs without compromising that privacy.
Alternatively, if you’ve genuinely nothing to be ashamed of, and everything you have done is above board, then there should be nothing preventing you from revealing the names of the 20+ accounts you have used to edit Wikipedia on behalf of your clients and/or toward your own interests (without declaring an interest).
So, over to you. Again.
Cheers
Tim Ireland
www.bloggerheads.comPS – I also want to know if your refusal to communicate with an insignificant blogger means that I don’t have to worry about giving notice about the content of any upcoming publications about Tim Bell, just to choose one example not-at-random.
Updates as and when, as per usual.
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UPDATE (1:20pm) – Full list of articles Wikipedia believe to have been edited by Bell Pottinger-related accounts
Wikipedia are taking a much stronger position on this than I anticipated, but that list is incomplete, and Bell Pottinger will not look as if they are acting honourably if this data has to be sniffed out or dragged out.
UPDATE (2pm) – Same link, but Wikipedia admins have started publishing relevant account names here.
UPDATE (4pm) – The Wikipedia team have been made aware of my leads. Throughout this event, my emails to Bell Pottinger have been read a total of 18 times by people at offices for Bell Pottinger and Chime Communications, but no-one at either office has granted me the courtesy of a reply. Not even a brief word about what they expect to see in advance from me about an article about Tim Bell. Oh well.
Meanwhile, Mr Bell has expressed his regret… that they were caught:
London Evening Standard – ‘Of course I regret it, I need it like a hole in the head, all this s**t’: Another allegation is that the company coordinated the rewriting of Wikipedia entries on behalf of clients. Bell maintains that “on the basis of what has been reported so far, I can see no example of people behaving improperly, though perhaps behaving indiscreetly.” I ask if he and his company have been damaged this week. “Yes,” he agrees, “we’ll suffer limited damage. It won’t last for long, but that doesn’t make me complacent. Every person here is searching their souls to decide whether they did something wrong or not.”
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UPDATE (4:15pm) – I just received, and replied to, a depressingly generic response from Bell Pottinger. I am about to go into a meeting, but plan to at least blog my response later.
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UPDATE (09 Dec) – BBC – Wikipedia investigates PR firm Bell Pottinger’s edits: The online encyclopaedia’s founder Jimmy Wales told the BBC the lobbyists had “embarrassed their clients”. He said a team of volunteers was looking at possible breaches of conflict of interest guidelines. Bell Pottinger admitted to editing entries, but said it had “never done anything illegal”. Mr Wales said he was “highly critical of their ethics”. “I’ve never seen a case like this. In general when I speak to PR firms they have ethical guidelines that would prevent this kind of conduct.” While anyone is free to edit the encyclopaedia, the site’s guidelines urge users to steer clear of topics in which they have a personal or business interest.
Late yesterday afternoon, Bell Pottinger released a statement that elicited the following responses from Jimmy Wales (founder of Wikipedia).
Some press are now receiving a statement from Bell Pottinger that they followed Wikipedia guidelines. That is flatly false. (1) Bell Pottinger behaved unethically and broke several Wikipedia rules in doing so. The public record can be seen by anyone. (2) Bell Pottinger continuing to insist that they did nothing wrong at Wikipedia is a total farce. (3) – Jimmy Wales
I received a copy of that same statement. The relevant email appears in full below (minus the actual attachments containing the same data repeated in the text).
From: info@bell-pottinger.co.uk
To: Tim Ireland
Date: Thu, Dec 8, 2011 at 3:59 PM
Subject: FAO Tim Ireland – Bell Pottinger Wikipedia ResponseDear Tim,
We are sending you the below statement which we have sent to Jimmy Wales at Wikipedia and will send to others.
As mentioned in the statement below we are undertaking an internal review of our interaction with Wikipedia and we would also like to enter into a constructive dialogue with Wikipedia to avoid mistakes being made in the future for us and the wider industry.
Regards,
Bell Pottinger
London, 8 December 2011: Today’s Independent (8 December 2011) reports: “Bell Pottinger caught rewriting its clients’ Wikipedia entries”. We confirm that we have edited Wikipedia entries in the interest of accuracy of information for some of our clients.
The changes made by ‘BigglesWiki’ were made in accordance with Wikipedia’s guidelines, i.e. through the use of Talk and discussion pages, so that we sought the approval of the wider Wikipedia community before they were published. We also ensured that any additions to Wikipedia were based on facts that had already been reported in the public domain, so that these changes could be correctly referenced.
The issue of PR agencies and the wider media editing Wikipedia is something that we would welcome a further discussion on with Wikipedia. We are aware of Wikipedia’s guidelines that advise: “editing in the interests of public relations is particularly frowned upon”, but no more so than others using Wikipedia to publish inaccurate information.
We are undertaking a review of our interaction with Wikipedia to date, to ensure that we are collaborating with Wikipedia in the true spirit of the community. If we have fallen short of complying with the code and spirit of the community then we will change our practices.
We view Wikipedia as an essential and positive part of the modern media landscape and want to fully cooperate with the community in the future.
Finally we would like to bring to your attention three of the top tweets on Twitter throughout today:
@fieldproducer (Digital News Editor at Sky News): “It’s laughable that the Independent can attack Bell Pottinger for changing Wikipedia entries but not fire Johann Hari who did much worse”
@tom_watson (Labour MP): “Well done Tim @bloggerheads for catching out Bell Pottinger changing Wikipedia entries for their clients”
@justice4daniel: “Bell Pottinger’s senior executives described how they prepared Rebekah Brooks for her evidence to Parliament”
I immediately sent the following response:
From: Tim Ireland
To: info@bell-pottinger.co.uk
Date: Date: Thu, Dec 8, 2011 at 4:18 PM
Subject: FAO Tim Ireland – Bell Pottinger Wikipedia Response1. I am aware of all of these tweets, thanks. I RTed every single one of them earlier in the day.
2. The use of ‘Biggleswiki’ or any other account (for commercial purposes especially) without declaring an interest is not in keeping with Wikipedia guidelines (see pillars below in 1st link, for starters) and ethical standards in PR that almost everyone else appears to understand (see #4 on ‘transparency’ in 2nd link)
http://en.wikipedia.org/wiki/Wikipedia:Five_pillars
http://www.ipra.org/detail.asp?articleid=313. Some editors that appear to be Bell Pottinger staff/agents, rather than seeking approval from the wider community, actually implied that it was others with a hidden agenda at times; a hostile move that’s not in keeping with the approval-seeking picture you paint. Do you have any response to this? I can provide specifics if you would care to comply with the request referenced below:
4. So you have NO intention of revealing all of the account names you used? Please be clear on this. You say you “want to fully cooperate with the community in the future”. Would you like me to run a petition calling for you to reveal all of teh relevant account names? Would that help convince you to belatedly declare an interest?
5. So you want NO notice of any of the contents in any upcoming article I may publish about Tim Bell? Please be VERY clear on this.
Tim Ireland
So far, no reply, but it looks like Jimmy Wales got something beyond this statement, as he tweeted this about an hour after it came out:
“Just spoke with Lord Bell. He agreed to let me give his staff a speech on ethical editing of Wikipedia. Seems prepared to apologize.” – Jimmy Wales (source)
Bell Pottinger will show that they haven’t learned a damn thing if they deliver a partial response and/or a self-serving half-apology late this (Friday) afternoon, because it will show they are still trying to play the public instead of responding earnestly to these concerns. If they are having difficulty with the concept of honesty, they should have someone explain to them that, from the moment they are dishonest about their identity – especially when it’s to the point of creating false identities (more here) – then the ‘accuracy’ of their Wikipedia edits during this deception is largely an irrelevance.
This story is bigger than Bell Pottinger’s antics in Wikipedia; it is about their flat refusal to offer transparency or even understand why it is important from any lobbying force in a democracy. This arrogant dismissal of the rights of the electorate to engage in an open and fair democracy is the reason why Bell Pottinger play footsies with the IPRA, but do not abide by the code fully… because they refuse to comply with this condition (referenced above):
4. Transparency
(In the conduct of public relations practitioners shall:) Be open and transparent in declaring their name, organisation and the interest they represent; (source)
And I do not think I overstate their commitment to resisting the transparency we should expect of anyone in their position:
SpinWatch – Bell Pottinger exposes weakness of self-regulation: Only three years ago Bell Pottinger Public Affairs’ chairman, Peter Bingle, openly told a committee of MPs that he was opposed to transparency. Committee member Paul Flynn MP addressed Bingle: “You’ve worked for mass murders, racists, people who’ve oppressed their own people…Doesn’t the public have a right to know who your clients are?” No, Bingle replied, “the public has no right to know.”
I beg to differ.
More updates to come, folks. Watch this space.
-
UPDATE (11am) – PR Week – Lord Bell Accepts Jimmy Wales’ Offer Of Ethical Wikipedia Editing Guidance
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UPDATE (3:30pm) – Bell Pottinger’s response, in full:
From: info@bell-pottinger.co.uk
To: Tim Ireland
Date: Fri, Dec 9, 2011 at 3:21 PM
Subject: FAO Tim Ireland – Bell Pottinger Wikipedia ResponseDear Tim,
Thanks for your reply. As you may have seen reported, we have been in touch with Jimmy Wales who has offered to come in and talk to our people about the correct way to deal with Wikipedia. We have accepted that offer and believe that is our best course of action.
Regards,
Bell Pottinger
I think it’s safe to say they they don’t yet grasp (or care to acknowledge) that the issue is bigger than their attitude towards Wikipedia.
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UPDATE (13 Dec); I’ve submitted a comment under this post on a blog that includes a copy of a recent statement from Bell Pottinger. Like others, I’d like to have a word with them about their amendments to a reference page about skin cancer that removed instructions for self-screening and replaced it with a plug for a client who charges £40* a shot for an online screening service.
[*For the sake of accuracy, I should point out that the relevant client does offer prices as low as £19.95 ("Special Promotion. Limited period only") source: moletestuk.com/prices.htm ]
John Elmes and why you can’t trust Times Higher Education
14th Jun 2011
Recently, staff at Times Higher Education surprised a lot of their readers and supporters by seeking to promote themselves in blogs with the name ‘bloggerheads’, and acting both arrogantly and dishonestly when it was pointed out to them that someone (namely, me) had already been using the name for 10 years:
Ann Mroz: patronising, unpleasant and dishonest
The Times Higher Education correspondence
THE tank on my lawn (and how/when it got there)
John Elmes claimed that editors senior to him came up with the ‘bloggerheads’ name for his “round-up of the scholarly web”. Editors senior to Elmes then claimed it was the work of editors junior to them.
Me, I dare to assume that because it was John’s baby, he at least had some say in naming it. He certainly sought to retain the use of ‘bloggerheads’ in a thoroughly unreasonable fashion; it was Elmes who initially asked me if I had “copyrighted” the name (i.e. before I was passed on to senior editors who asked if I had trademarked the name) and it was Elmes who, at a peak in our dispute, took to naming the feature ‘The Bloggerheads’.
That said, the arrogance and dishonesty I encountered went right to the top; Editor Ann Mroz initially pretended that I had no rights under law because I had not trademarked the name, and then changed her position when I called her bluff. The Deputy Editor (Phil Baty) claimed that Times Higher Education were not aware of my site before using the name ‘bloggerheads’, but my site tracking says otherwise, and a week after I confronted their lawyer with this finding, no-one at Times Higher Education has offered any kind of answer to this.
While I am pleased that THE have finally removed all references to ‘bloggerheads’ from their site, I am greatly disappointed by their refusal to investigate/explain this discrepancy, their general dishonesty, and their apparent last-ditch effort to pass the following off as a condition of that removal:
“I must ask you to please remove your blog post header describing our editor as “dishonest” and the picture of our employee from your website immediately.”
I was even more disappointed to later discover that no explanation or apology of any kind was in the offing (especially after I had produced evidence suggesting that it was not quite the innocent mistake Times Higher Education had made it out to be).
I was, however, entirely unsurprised to see that the new name Elmes/THE had chosen was entirely lacking in invention; John Elmes’ round-up of the scholarly web is now named… ‘THE Scholarly Web’:

(slow hand clap)
Unlike certain MPs, I am not sniffy about those who have been educated at university, but I reserve the right to point and laugh when it is clear that such an education has been wasted.
To close, for those who have some degree of faith in Times Higher Education, it is my sad duty to inform you that the magazine is staffed by the type of people who do not admit to mistakes, and instead seek to erase them, while bullying anyone who dares to make a noise about it; i.e. in one very important respect, they are no better than your average tabloid. I am sure that media-watchers especially understand what this means about taking anything THE claim at face value; they will know what a veneer of perfection usually hides.
Regrettable, but there it is. There is no getting away from the fact that Times Higher Education were entirely dishonest in their dealings with me, and then sought to erase their mistake rather than admit to any of that. They certainly don’t have any intention of acknowledging their error in print. How can you trust anything they commit to print if that’s their attitude?
THE tank on my lawn (and how/when it got there)
3rd Jun 2011
The following is a copy of a letter I have just sent to the lawyer that Times Higher Education referred me to earlier this afternoon. I did not hear from this gentleman before close of business today, so I did what I normally do in these situations… I continued to dig around in an effort to find out just what the hell these people were playing at.
The letter will reveal what I found about an hour ago. Monday may reveal if it is of any significance of not.
Until then, I leave you with this…
Dear Mr [lawyer's name snipped],
I think it only fair to warn you that I have just isolated the Service Provider for Times Higher Education (THE) in my site tracking, and have found evidence that contradicts their claim not to have known about my site before May 13 (i.e. when I first emailed them, taking issue with their use of my name).
We were not aware of your blog and I assure you that there is no attempt to hi-jack.
(Phil Baty, May 13, via email)As you can see here, their first mention of the name on their site (as an upcoming feature) was on May 5:
“Starting next week, Bloggerheads – what the blogs are saying”
http://www.freezepage.com/1307137423LHYVOYNNTIThis, BTW, makes it clear that the feature was originally meant to be a blog about blogs from the beginning, which is something Baty et al later tried to downplay/deny (a lot), but I digress.
My point is that I am detecting a visit from before May 13. From before May 5, even.
This is an important issue, as I still have every right to be upset about how THE reacted after the fact if they had merely blundered in initially without looking, but it strikes me as a strong indication of bad faith if THE were indeed aware of my site before using the Bloggerheads name. In fact, it might be taken by some as an indication of outright dishonesty.
I shan’t tell you the exact date/details just yet. Why not have their IT people have a peek at the relevant http records first, and find out what this reveals from their end? This simple investigation should take a few minutes and may reveal someone from a different department, or perhaps even a different office in the same building accessing my site, which would leave us mainly with the reaction after the fact to deal with. Of course, I’d probably have to take your/their word for some of what they say they have found, but right now I have the added insurance of withheld details (i.e. not only the date) so in the unlikely event that THE are foolish enough to pull a fast one, there is a good chance that any fiction will be found out, if you’ll pardon my alliteration.
By the way, this is an open letter, and it has been published on my site (minus your name/details, as you’ve shown no sign of requiring exposure so far). I hope that does not strike you as too confrontational, but the fact of the matter is that THE parked a tank on my lawn and tried to claim ownership of my humble board with a nail in it.
So, please, I beg of you; don’t be moaning about my board with a nail in it until you get that bloody tank off my lawn and repair the damage to my grass.
Cheers
The Tim Ireland
www.bloggerheads.com
The Times Higher Education correspondence
3rd Jun 2011
(Psst! If you are new to this issue, please read this first.)
The following is the guts of my correspondence with staff from Times Higher Education after they tried to claim ownership of the name ‘bloggerheads’, the name I created in 2001 (see screen capture below).

The correspondence clearly shows that their argument switches from a question of copyright to one of trade mark, and that they begin to seriously stonewall from the moment I called the latter bluff and registered the name as a trade mark. These key points have been highlighted (by me) in bold.
The overall exchange has been edited for brevity, and one individual email has been subject to a minor edit to remove details that should remain private for personal security reasons. As usual, any such edits (and/or corrections of minor typos etc.) are marked [like so]. The exchange up until the point they accuse me of bad manners is complete and unedited so you might make a judgement about my manners for yourself.
I’d like to think I showed considerable restraint when they offered to re-label it ‘THE Bloggerheads’. I made the mistake of assuming good faith, and I was confident the issue would make itself apparent almost immediately. I was wrong, obviously. John Elmes made a particular point of switching his use of the name to ‘The Bloggerheads’ at a key point in this dispute.
-
From: Tim Ireland
To: john.elmes@tsleducation.com
Date: Fri, May 13, 2011 at 11:38 AM
Subject: ‘bloggerheads’Please consider a [using] new name. This one’s taken.
Cheers
Tim
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From: John.Elmes@tsleducation.com
To: Tim Ireland
Date: Fri, May 13, 2011 at 3:08 PM
Subject: ‘bloggerheads’Dear Tim,
Thanks for your email, I appreciate your concern.
I just wanted to know if you had any copyright to the name. I only ask because my column is a small addition to a specialist higher education magazine, and the subject areas tend to differ drastically from yours.
I was having a look around the net and found this:
http://www.abeano.com/bloggerheads-new-for-2011-transparent-dummy-mag-tropical-waste/
It seems as though we aren’t the only ones to have utilised the expression ‘Bloggerheads’.
Kind regards,
John
John Elmes
Editorial Assistant
Times Higher Education
26 Red Lion Square
London WC1R 4HQ
Tel: +44 (0)203 194 3315
www.timeshighereducation.co.uk-
From: Tim Ireland
To: John.Elmes@tsleducation.com
Date: Fri, May 13, 2011 at 3:27 PM
Subject: ‘bloggerheads’I raise the issue as a matter of manners. I am aware that others have shown poor manners, thanks.
Will you consider using your own, unique name?
T
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From: John.Elmes@tsleducation.com
To: Tim Ireland
Date: Fri, May 13, 2011 at 4:55 PM
Subject: ‘bloggerheads’Dear Tim,
I will raise it with my editors, but their view (they are the ones that came up with the name) was your site is distinctive enough to my column to remove any conflict. It is certainly different in terms of aesthetics, font and motivation, so we believe it won’t be an issue
Best,
John
John Elmes
Editorial Assistant
Times Higher Education
26 Red Lion Square
London WC1R 4HQ
Tel: +44 (0)203 194 3315
www.timeshighereducation.co.uk-
From: Tim Ireland
To: John.Elmes@tsleducation.com
Sent: 13 May 2011 15:27
Subject: Re: ‘bloggerheads’Please advise your editors that if you intend to promote yourself through Twitter, any hashtag you use will be the same as my username. We will most definitely intersect in a way that is an issue for me, and I will ask you again if you (or your editors) will seriously consider using a unique name of your/their own invention instead of hijacking the one I have been using since 2001.
T
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From: Phil.Baty@tsleducation.com
To: Tim Ireland
Date: Tue, May 17, 2011 at 3:44 PM
Subject: FW: ‘bloggerheads’Dear Tim,
Thanks for your emails to John Elmes.
We were not aware of your blog and I assure you that there is no attempt to hi-jack.
Times Higher Education (THE) is a specialist higher education magazine, and our “bloggerheads” is dedicated entirely to scholarly/higher education policy debates on line, covering blogs and social media. It is quite clearly distinct from your blog, with a clearly separate audience.
It is clearly labeled with the strap: “A weekly round up of the best on the scholarly web”.
We have no intention to promote this column on Twitter using the “bloggerheads” hashtag.
As a courtesy to you, we have also added the THE logo to the name, which is now: “THE BloggerHeads”
Kind regards,
Phil Baty
Deputy Editor, Times Higher Education
Editor, Times Higher Education World University Rankings
26 Red Lion Square
London WC1R 4HQ
Tel: 0203 194 3298http://www.timeshighereducation.co.uk/
Twitter: http://twitter.com/THEWorldUniRank
Twitter: http://twitter.com/TimesHigherEd-
From: Tim Ireland
To: Phil.Baty@tsleducation.com
Date: Tue, May 17, 2011 at 4:07 PM
Subject: FW: ‘bloggerheads’Thank you for that at least. I would prefer there is no room for confusion, and I reserve the right to protect the name ‘bloggerheads’ should it become an issue. I really would prefer that you consider changing the name to a unique name of your own invention, though, and think it would be wisest in the long run.
Tim
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From: Tim Ireland
To: Phil.Baty@tsleducation.com
Cc: Ann.Mroz@tsleducation.com
Date: Tue, May 31, 2011 at 7:26 PM
Subject: FW: ‘bloggerheads’Phil, despite your assurances, the predictable has happened and users in Twitter are referring to you as ‘bloggerheads’ and not ‘THEbloggerheads’ as promised. I also note that you continue to bill yourself as ‘bloggerheads’ on your site, and this is turning up in the top ten for searches for my website, crowding out other web presence[s] in my name:
http://www.timeshighereducation.co.uk/story.asp?storycode=416093
I once again request that you create your own unique name instead of using the name I have been using for over 10 years.
(Please don’t embarrass yourself by citing others’ use of the name; this use emerged in the middle of a campaign of harassment, and I fully intend to take the issue up with this other web user, as soon as I am able.)
Bloggerheads is a unique name of my own invention. You have no business using it. I ask you again to stop using it.
Instead, try inventing your own name. Like I did.
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From: Ann.Mroz@tsleducation.com
To: Tim Ireland
Cc: Phil.Baty@tsleducation.com
Date: Wed, Jun 1, 2011 at 9:12 AM
Subject: FW: ‘bloggerheads’Dear Mr Ireland
Please forward me your trademarking documentation and I’m sure we will be happy to comply.
Kind regards
Ann
Ann Mroz
Editor
Times Higher Education
26 Red Lion Square
London WC1R 4HQ
Tel: 0203 194 3326http://www.timeshighereducation.co.uk/
Follow THE on Twitter: http://twitter.com/timeshighered
Follow Ann Mroz on Twitter: http://twitter.com/AnnMroz-
From: Tim Ireland
To: “Mroz, Ann”
Cc: “Baty, Phil”
Date: Wed, Jun 1, 2011 at 9:31 AM
Subject: FW: ‘bloggerheads’Why not say what you mean? You are happy to trade off a name that I invented if I cannot defend myself with costly legal muscle, and you care nothing for the inconvenience it will cause or the lack of respect it shows.
I can easily prove that I created the name and have been using it on the web for 10 years. That has until recently been good enough for others and it should be good enough for you… unless of course, you are the type of organisation that likes to stamp on the little guy.
Even the New York Times had the good sense to modify their use of the name to ‘bloggINGheads’. They understand that marketing yourself on the web requires some sensitivity to others inhabiting the relevant community.
I will ask you one more time to show me a modicum of respect and engage your mind(s) just long enough to come up with a unique name of your own invention.
Please, show me the respect I am due. You would not like it if someone seized control of your name.
Tim Ireland
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From: Ann.Mroz@tsleducation.com
To: Tim Ireland
Cc: Phil.Baty@tsleducation.com
Date: Wed, Jun 1, 2011 at 9:33 AM
Subject: FW: ‘bloggerheads’Dear Mr Ireland
No, I would not like it if someone seized control of our name which is why I took the trouble to protect it by legal means.
I always show respect to people who are polite.
Kind regards
Ann
Ann Mroz
Editor
Times Higher Education
26 Red Lion Square
London WC1R 4HQ
Tel: 0203 194 3326http://www.timeshighereducation.co.uk/
Follow THE on Twitter: http://twitter.com/timeshighered
Follow Ann Mroz on Twitter: http://twitter.com/AnnMroz-
From: Tim Ireland
To: Ann.Mroz@tsleducation.com
Cc: Phil.Baty@tsleducation.com
Date: Wed, Jun 1, 2011 at 9:37 AM
Subject: FW: ‘bloggerheads’Please do not pretend that everyone is in a position to defend themselves in this way, and please do not insult me further by calling my manners into question after the way you have treated me.
Do you intend to continue using the unique name that I created, despite my very clear objections?
T
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From: Tim Ireland
To: Ann.Mroz@tsleducation.com
Cc: Phil.Baty@tsleducation.com
Date: Wed, Jun 1, 2011 at 9:52 AM
Subject: FW: ‘bloggerheads’Allow me to explain the situation to you:
I will repeat that I have been subjected to an extended campaign of harassment, targeting myself and my family, causing great distress and considerable financial difficulty. I have never had cause to invest in a trade mark before, as for many years previous to this, simple respect within the web community was enough. I am certainly not in a strong position to rush out and do it now.
You risk compelling me to undertake this expense, and I do not think I am giving anything away by revealing that you may be able to swoop in an register it in your own name, despite your knowledge of my moral claim to it.
Neither move casts you in a good light, and I fully intend to make this dispute public if you refuse to be reasonable. I would remind you that you are seeking a brand to promote yourself in the blogging community, not distance yourself from it by charging in with a steamroller.
I will ask again: Do you intend to continue using the unique name that I created, despite my very clear objections?
T
-
From: Phil.Baty@tsleducation.com
To: Tim Ireland
Cc: Ann.Mroz@tsleducation.com
Date: Wed, Jun 1, 2011 at 10:19 AM
Subject: FW: ‘bloggerheads’Tim,
We adopted the name “Bloggerheads” for a small column on page 24 of our magazine, without any awareness of your blog.
We note that the name is not protected by you, and is indeed used by others on the Internet.
We note that the content of the THE column is entirely unrelated to your blog – we look exclusively at social media on higher education issues, a very narrow field.
Our distinct content is clearly marked in a sub-heading to the column: “A weekly round-up of the best on the scholarly web”.
When you alerted us to your blog, as a courtesy, we immediately agreed to re-design the column masthead and change the name of the column to “THE Bloggerheads”, incorporating our protected brand “THE” (Times Higher Education”), to make the clear differences even more explicit.
The website now displays the column as “THE Bloggerheads”: http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=416254&c=1
We have also agreed, again purely as a courtesy, that we will only promote the column as “THE Bloggerheads” on Twitter and other social media.
We have been courteous and considerate throughout, and have made these clear concessions as a matter of good will, without any obligation on our part at all.
We feel these concessions are quite sufficient and entirely reasonable.
I trust that in the event that you decide to make this “dispute” public, you will reproduce this response in full.
Thank you for your correspondence,
Phil Baty
Deputy Editor, Times Higher Education
Editor, Times Higher Education World University Rankings
26 Red Lion Square
London WC1R 4HQ
Tel: 0203 194 3298http://www.timeshighereducation.co.uk/
Twitter: http://twitter.com/THEWorldUniRank
Twitter: http://twitter.com/TimesHigherEd-
And, as you will note, that is exactly what I have done. I have reproduced their response in full. In fact the full exchange above is entirely unedited, and I am really pissed off about being compelled to have to take it to this step because it necessitates a public acknowledgement of specific difficulty my stalker has caused me. Normally, this is something to be avoided with people engaging in this type of harassment, as it tends to encourage them.
Unfortunately, to protect my sole source of income, a site I have invested 10 years of my life in, the point must be made publicly that both Ann Mroz and Phil Baty were made aware of the issues surrounding an immediate investment in a trade mark registration.
Back to the correspondence:
-
From: Tim Ireland
To: Phil.Baty@tsleducation.com
Cc: Ann.Mroz@tsleducation.com
Date: Wed, Jun 1, 2011 at 10:41 AM
Subject: FW: ‘bloggerheads’How am I back talking to you now, Phil? Is it because you were the person who claimed to have invented the name, thereby causing this dispute?
I have already explained that I was in no position to protect myself from the small number of two-bit operations who also sought to capitalise on my name. I have been in contact with these other parties since you sought to capitalise on my name yourself and use their hijacking as an excuse. Please don’t embarrass yourself further by using these people as cover (or by excusing your ‘mere’ use of it in the back pages of your magazine). You already admit that you chose to use the name to promote your web initiative without first determining if someone else in the web community was using the name (a simple search in Google would have alerted you to my blog and the various other web presences in my name using this same name) so you cannot now defend its continued use by pretending that you were always aware of this.
I am bloggerheads. It is my creation, I use the name to blog about blogging, and I have done so for 10 years.
Specialised arena or not, you seek to blog about blogging, and despite your assurances/concessions, people are already using my name to refer to your web round-up.
Oh, and we are most certainly in dispute, despite what your scare quotes might imply, and I would welcome the opportunity to air this matter in full, as well as your earlier correspondence and the arrogance it reveals:
I trust that in the event that you decide to make this “dispute” public, you will reproduce this response in full.
Despite your tangential defence about what may appear in page 24 of your magazine, you are using my name, you are using it on the web as well as in print, you did not even have enough regard for the web community to check if someone was using the name ‘bloggerheads’ before committing to it, and you have been stubborn, evasive and unreasonable since I called you on it.
I have repeatedly stated that I would much prefer it if you created your own name. This challenge appears to be beyond you, or perhaps you are the type of person who refuses to back down even when they know they have made a mistake.
I will ask you again:
Do you intend to continue using the unique name that I created, despite my very clear objections?
T
-
From: Tim Ireland
To: Phil.Baty@tsleducation.com
Cc: Ann.Mroz@tsleducation.com
Date: Wed, Jun 1, 2011 at 10:56 AM
Subject: FW: ‘bloggerheads’I might also add this [snipped for security reasons]
In short, you compel me to commit to considerable expense and inconvenience at a time of great difficulty.
I would really rather that you were reasonable about the matter. Why not use a name of your own invention? Where is the problem here? Have you foolishly invested money in use of the name without doing so much as a Google search for any other instances of it? Is that why you compel me to commit to considerable expense and inconvenience? Or are you merely being stubborn because of the arrogance this suggests?
T
-
It was at this stage I considered the only way to end the matter without wasting days/weeks of my time was to meet the trade mark challenge. We had a lonnnng discussion about it in this house. We couldn’t really afford the expense, but Bloggerheads was a vital source of income. How could we not protect this asset from someone who was so obviously hostile in their seizure of it?
After the trade mark registration process was completed and relevant documentation secured, I called their bluff:
-
From: Tim Ireland
To: Phil.Baty@tsleducation.com
Cc: Ann.Mroz@tsleducation.com
Date: Wed, Jun 1, 2011 at 12:28 PM
Subject: FW: ‘bloggerheads’Congratulations. You have compelled me to undergo the expense or registering my unique name as a trademark at a time when we can ill-afford it.
Now, are you going to be so difficult that you continue to use the name in the ~6 months it will take to process the application, or are you going to finally decide to play-act at being reasonable now you’ve put us through this major inconvenience?
Tim
-
From: Tim Ireland
To: Phil.Baty@tsleducation.com
Cc: Ann.Mroz@tsleducation.com
Date: Wed, Jun 1, 2011 at 1:09 PM
Subject: FW: ‘bloggerheads’Well? I’ve called your bluff. What’s your response?
T
-
From: Tim Ireland
To: Phil.Baty@tsleducation.com
Cc: Ann.Mroz@tsleducation.com
Date: Wed, Jun 1, 2011 at 1:27 PM
Subject: FW: ‘bloggerheads’To be clear; I expect a response this afternoon.
Putting aside the patronising way you dismiss my moral claim to this name, you gave me the impression that if the name was protected as a trade mark you would comply with my wishes. I have today begun the registration process, and now you refuse to budge from your existing position, even though you appear to have NO CLUE about the circumstances in which the name came to be used in your magazine and on your website. You can’t even name the sub-editor you imply presented the name as an original piece of work.
Did you mean what you said about trade mark, or was it merely a bluff? I have cause to be upset with you either way, but I will be especially upset if it is the latter, after I explained my circumstances to you.
Do you intend to continue using the unique name that I created, despite my very clear objections?
Tim
-
From: Phil.Baty@tsleducation.com
To: Tim Ireland
Cc: Ann.Mroz@tsleducation.com
Date: Wed, Jun 1, 2011 at 2:18 PM
Subject: FW: ‘bloggerheads’Dear Tim,
Can you please direct all further correspondence (and phone calls) on this matter to our Information Assurance Officer, Arshid Bashir.
He is on arshid.bashir@tsleducation.com
Or 020 3194 3384Thank you.
Phil Baty
Deputy Editor, Times Higher Education
Editor, Times Higher Education World University Rankings
26 Red Lion Square
London WC1R 4HQ
Tel: 0203 194 3298http://www.timeshighereducation.co.uk/
Twitter: http://twitter.com/THEWorldUniRank
Twitter: http://twitter.com/TimesHigherEd-
After offering a summary of the issue that was complete bollocks, Arshid Bashir refused to engage on the matter of trade mark (and tort, as raised in the email that followed his summary):
-
Bashir, ArshidWed, Jun 1, 2011 at 4:36 PM
To: Tim IrelandDear Mr Ireland,
If I can first of all very briefly introduce myself: I am responsible for independently assuring to the TSL board that all functions and activities comply with all legal and regularity requirements and obligations.
Looking at your concerns expressed over the exchange of emails, can I suggest that we limit ourselves to the core issue and not become embroiled or distracted by side-issues or assumptions and conjecture.
If I can summarise your position:
1. It is your contention that you have prior rights on the title ‘Bloggerheads’ which you have used on your website for a number of years, but which had not been registered as a trademark.
2. And, although an accommodation was mutually and informally agreed a few weeks back by prefixing our use of the word ‘Bloggerheads’ with the word ‘THE’, you have subsequently became dissatisfied based on search engines results ranking our content too highly, relative to yours.
3. You are also unhappy we may use ‘Bloggerheads’ as a Twitter hashtag as this is your Twitter user name. We have clarified this is not our intent.
Whilst I can appreciate your views on ‘ownership’ of this word and subsequent discontent that your web presence may have been impacted; it is clear that TSL is not, and has not been in breach of any trademarks or any other proprietary rights.
I am sorry that our position may not be one that you would like, however TSL has neither sought nor would wish to seek to undermine the rights of others. In my opinion I also think it is highly unlikely that consumers or visitors to our respective content would confuse either web site with the other and therefore unlikely to be detrimental to you or us.
Can I also advise you that all future communication from within TSL will be by myself.
Yours sincerely
Arshid Bashir
-
From: Tim Ireland
To: Arshid.Bashir@tsleducation.com
Cc: Ann.Mroz@tsleducation.com, Phil.Baty@tsleducation.com
Date: Wed, Jun 1, 2011 at 4:50 PM
Subject: FW: ‘bloggerheads’Your summary of my position is rife with assumption and conjecture, but happily I do not have to explain myself any further to protect my rights.
I have now approached an experienced intellectual property lawyer and I have been informed that it appears that the THE is committing the tort of “passing off” in respect of “Bloggerheads” and that it appears you would not have a sensible defence to a claim. I have a substantial and prior trading reputation in respect of my expertise of blogging and web-related matters that pre-dates your entire website by many years.
Accordingly, please remove the references to “Bloggerheads” from your site immediately.
Tim Ireland
www.bloggerheads.comPS – Both the Editor and Deputy Editor have been CCed, because it was they who (a) gave me the false impression that I needed a registered trade mark to protect my rights, and (b) gave me the false impression that they would cooperate were such a trade mark registered. With all due respect, this matter has been needlessly complicated by these organ grinders playing lawyer, and I have every right to inform them of their error and expect an apology to go with their immediate cooperation.
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Arshid Bashir answered this challenge… by refusing to address it in any way. In a phone call (that I recorded) I asked Bashir if he had a response to the tort issue. He replied; “we do not have to answer every email you send us”. I pressed him further, and he responded; “I do not think it would be productive for us to debate the matter”. Then he hung up on me.
Arshid Bashir now refuses to answer my emails or take my calls. Any attempt to reach Ann Mroz, Phil Baty or John Elmes results in my being referred to Arshid Bashir (who now refuses to answer my emails or take my calls).
I think it’s safe to interpret not only the copyright and trade mark challenges as a bluff, but the ‘concessions’ also. Here I will remind you that the ‘concession’ of referring to themselves as ‘THE Bloggerheads’ (i.e. T.H.E. Bloggerheads) quickly changed to their use of the name as ‘The Bloggerheads’ (i.e. the one, only and original accept-no-substitutes bloggerheads) at a peak moment in this dispute.
As for some of what they claim in mitigation, most of it is laughable and contradictory in places (e.g. senior editors blamed an un-named junior editor for the decision to use the name, the junior editor I spoke to blamed senior editors), plus it clearly paints a picture where the matter is mainly insignificant from their point of view. If this were the case, then it would be an insignificant matter for them to stop using my name.
However, they refuse to stop using my name, and I think this correspondence includes several instances revealing bad faith on their part. Key to this was the stark bluff from Ann Mroz that she would respect my rights if I went through with the trade mark paperwork.
After compelling me to reinforce my ownership with trade mark, they now appear to be waiting for me to engage lawyers, at further expense they know I will have difficulty meeting.
(Instead of using a rude word here, I will let you choose your own, but I ask that you not repeat it under comments. Let’s not do these people any favours.)
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UPDATE (2pm) – Times Higher Education have just emailed to say that they “can confirm we have decided to change the name of our column in THE”. Unfortunately, they offer very little detail beyond this apart from some apparent conditions (!) so I have responded to the relevant requests, and will let you know of any outcome in due course.
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UPDATE (damn near 5pm) – Times Higher Education have ignored my response to their conditions/requests, and have instead referred me to their lawyer, who has not yet been in touch. It looks like they mean to leave me hanging all weekend. Charming.
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UPDATE (11:45pm) – Their lawyer might not have managed to make contact today, but Times Higher Education have late this afternoon removed from sight every page on their site that used the title ‘bloggerheads’. So we’re on our way to a resolution at last.
By the way, you may note in this correspondence that THE claimed to have been unaware of Bloggerheads before May 13 (i.e. when I first emailed them, taking issue with their use of my name). About an hour ago, I looked into my site tracking data and detected a visit from before May 13:
Bloggerheads – THE tank on my lawn (and how/when it got there)
I’m a guy who likes to be positive right down to my blood cells, so I am hoping this is not the indication of bad faith it appears to be.
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Ann Mroz: patronising, unpleasant and dishonest
1st Jun 2011
[MINI-UPDATE (03 Jun) - THE object to my use of the word 'dishonest' in this headline. I stand by my use of the word, but as a courtesy, I have placed this prominent and immediate link to the relevant correspondence so readers might better judge for themselves.]
Regulars of Bloggerheads will be aware that my family and I been through some difficult times recently. During the rolling crisis, several two-bit operations have sought to hijack the ‘bloggerheads’ name that I created, but my priority has been those attempting to associate this unique name (and mine) with paedophilia, stalking and what have you.
Recently, I complained to staff at the magazine Times Higher Education about their use of ‘bloggerheads’ – a unique name that I created to title my blog about blogs – to title a web round-up feature (i.e. their blog about blogs). I repeatedly made it clear that I wanted them to come up with their own name, especially when they clearly planned to use it to blog about other weblogs. They pretended there was no room for confusion, offered to put ‘the’ in front of it as a “concession” and left it at that. Almost immediately references to their magazine started turning up in Twitter and Google in searches for my unique name.
I complained again. They gave me the very clear impression that, were the name protected as a trade mark, they would immediately comply with my wishes.
Several times I pointed out to them that I had a significant and demonstrable moral claim to the name dating back many years, but they dismissed this notion in the most patronising way possible. I also pointed out that if they seek to market themselves on the via web/blogs, then there are far better ways of going about it than hijacking an existing name, which is one good reason why the expense of a trade mark has never been necessary before now in the decade I have been using the name ‘bloggerheads’.
I also pointed out that I was busy battling an ongoing campaign of harassment, and their position compelled me to spend money we could ill-afford at the moment, but they stood firm on their position (along with the ridiculous implication that they had searched the trade mark database but not Google when they decided on using this name as their own).
Ultimately, Times Higher Education Editor Ann Mroz left me with no choice but to trade mark the name so I might call their bluff and take further steps to protect it from recent misuse and/or appropriation by their organisation and others.
But now I have begun the trade mark registration process, they have changed their position, and plan to continue using the name as they have before!
That’s a class act, all the way. After compelling me to trade mark the name, now they’re going to compel me to await the completion of the registration process (and then, presumably, take them to court) before they will be in any way reasonable about this.
Their Deputy Editor can’t even name the sub-editor they claim ‘invented’ the word, but Times Higher Education staff are unwilling to admit that they made a mistake by using this unique name without first researching it. They even have the audacity to minimise the significance of its use from their point of view (e.g. it’s ‘only’ on page 24 of their magazine), but surely if it’s no big deal to them and a bloody big deal to me, then that’s even more reason for them to back off and do what they should have done in the first place; come up with a unique name of their own invention.
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[Other, smaller, organisations who have recently sought to appropriate this name have also been contacted about this matter today. I am hoping that they will be more reasonable. I certainly can't see how they can top this response from Times Higher Education. I realise THE are in the education sector, but surely they've grown out of playground games by now.]
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UPDATE – Check the comments for a contribution by ‘Malcolm Kent’. It was submitted using false details, and is an obvious sock-puppet.
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Operation ‘Cloaca’
6th Jul 2010
[Please note that this post contains uncensored profanity.]
I would like you to consider choosing (and using) the word ‘cloaca’ ahead/instead of ‘cunt’ in your written communications on the internets and in the Twitters.
I will begin by outlining the deficiencies of ‘cunt’ as a useful word in mainstream discussion, and then go on to point out the qualities of ‘cloaca’ that make it a worthy replacement. Please bear with me through a few swears:
Why/when the word ‘cunt’ is often needlessly offensive
I have an anus that follows me everywhere and there’s no question about my being attached to it, but use of the word ‘arsehole’ as abuse does not offend me as an anus-owner, as it should not offend you.
I personally don’t feel violated in any way when people use ‘prick’, ‘cock’ or ‘dick’ as a form of abuse, even though I own a penis and am quite fond of it. I can see how a woman using one of those terms to attack me purely on the basis of my gender might offend me, but it would be foolish to read this into every use.
Therefore, even though I don’t own one, I have in the past deemed it appropriate to describe another person as a ‘cunt’ (and not in a nice way).
However, I think there is an inequality at work here that unfairly places ‘cunt’ at the top of the anatomy-based abuse index:
- cunt
- arsehole
- cock, prick, dick, etc.
In this sense, ‘cunt’ is potentially offensive to all women. Not through the general use of the word, even as most forms of abuse, but through its placement at the top of the body-part chart. Should a word for female genitalia really be the most offensive thing you can call someone?
Obviously, if your intention is to abuse/offend as many people as possible, ‘cunt’ can get you halfway home without difficulty, but if your intention is to abuse only one person (or a small group) where is the justice in any potential/widespread collateral damage just by using the wrong word?
I’m sure we can better progress as a species without this kind of inequality, and I would like you to consider using the word ‘cloaca’ in place of ‘cunt’ as part of your recommended daily allowance of abuse.
If you still have trouble understanding/appreciating why you should do this, ask yourself who really wins when you call a notorious woman-hater like Richard Littlejohn a ‘cunt*’.
[*Poetry Corner: A lot of people have said it; yes, including me. But it was said well and said best when said by Stewart Lee.]
Why ‘cloaca’ is a worthy replacement
Richard Littlejohn is also your path to understanding why ‘cloaca’ is my chosen replacement:
In zoological anatomy, a cloaca is the posterior opening that serves as the only such opening for the intestinal, reproductive, and urinary tracts of certain animal species. The word comes from Latin, and means sewer. All birds, reptiles, and amphibians possess this orifice, from which they excrete both urine and faeces, unlike placental mammals, which possess two separate orifices for evacuation. (source)
See? Like Richard Littlejohn, a cloaca is a cunt, and an arsehole, and a pisshole (and sometimes even more)… all at the same time!
To my mind, there is no question about its rightful place at the top of the chart:
- cloaca
- cunt
- arsehole
- cock, prick, dick, etc.
There are other benefits, too:
a) Even if cloaca-owning critters could read, there would be no risk of offence; the decision to favour a multi-purpose orifice is entirely logical and does not unfairly single out or denigrate birds, reptiles, amphibians or monotremes. Plus, it should be pointed out that (some) humans have cloacas, too.
b) ‘Cloaca’ is not a widely-known word, and there is often a goatse-like aspect to its use that should delight the enlightened communicator. For example; if this word were directly neatly at the right target** they might never look at eggs in quite the same way again. Any bystanders to the conversation may also be educated about biology to some extent as a result – and left in no question about your meaning and/or the depth of your feeling – but, importantly, they will not be personally offended or wounded on a gender/inequality level.
[**Vegans may wish to avoid its use as abuse when confronting omnivores, as this may be interpreted as a deliberate attempt to spoil their breakfast(s).]
c) ‘Cloaca’ will sail through most swear filters and pass most ‘SFW’ tests. Unless you drag a chicken into the office and wave it in the boss’s face to make your point, in which case you’re on your own.
d) The latin origins of ‘cloaca’ couldn’t be more perfect for its intended use on the internets; we have enough shit to deal with, and every fresh outlet of pure sewage is to be discouraged.
Now, we’ve had some laughs, but I am serious about this, and to show my dedication to this proposal and further spread the gospel, I have decided to make Richard Littlejohn some if not many of the top/main search results for ‘cloaca’ in Google Images***. (I am hoping that people will instinctively pick up on my point, or eventually come to see things my way.)
[***Trivia: In Google, there are 90,000 searches/month globally for 'cloaca'... and only 12,000 searches/month for 'richard littlejohn']
In summary: using ‘cloaca’ in place of ‘cunt’
It really is very simple; I would like you to buck the trend and sacrifice an extra letter [two extra letters. duh.] the next time you’re tempted to call someone a ‘cunt’, and use ‘cloaca’ instead.
Linking to this post from time to time (or using the http://bit.ly/Cloaca link or the #cloaca hashtag in Twitter) will reassure your followers that it’s a brave stand for equality, and nothing against their budgie.
Cheers all.
[Psst! If you're a media-watch blogger and have a strong view and some relevant evidence about Richard Littlejohn that you'd like to share, you can help with the Google Images malarkey. Just drop me a line in the Twitters and I'll clue you in.]
Jeremy Hunt: a minister and his memory hole
20th May 2010
My main issue with our new Minister for the Internets is the scant regard he has for the general web community. At times, it’s almost as if our ways are completely alien to him, and stuff that seems obvious or second nature to us completely escapes him. That, or he’s one of those two-faced bastards who really don’t give a tuppeny stuff.
[Psst! I suspect the latter given the way he's repeatedly turned a blind eye to local Tory web activists smearing an opponent as a paedophile (and me as a computer criminal). You need to be a special brand of bastard to stand by and allow that kind of stuff to go on in your neighbourhood when it suits you.]
Recently, I revealed that Jeremy Hunt doesn’t maintain an archive on his ‘blog’; he just throws old entries away, comments and all, never to appear again. He doesn’t even understand (or care) how impolite this is to the people who trust him with those comments.
And now the election is over and he’s got what he wanted from his Twitter audience, Jeremy Hunt has just deleted almost every tweet he made during the election. Tellingly, he has had time to make dozens of manual deletions, but has not even bothered to update his profile, which still reads as follows:
Conservative Parliamentary Candidate for South West Surrey and Shadow Secretary of State for Culture, Media and Sport
Here’s a screen capture of the only tweets left on his Twitter account today:

And here, for the record, are twenty of the tweets that Jeremy Hunt tried to erase from history.
Note how it begins with a pledge to his constituents; the link to this has been erased, and the pledge itself is also due for deletion soon (along with everything else that turns up on his ‘blog’). Does Jeremy Hunt not know or care what message this sends about his commitment to that pledge or any other?
- My pledge to South West Surrey: http://www.jeremyhunt.org/
blog.aspx
12:41 PM May 3rd via web- Good canvassing in Haslemere yesterday, visiting Frensham, Wrecclesham, Godalming & North Farnham today
9:06 AM May 1st via Twikini- Nick Clegg contradicted LD policy on benefits, Steve Webb says JSA should be unconditional #leadersdebate
9:47 PM Apr 29th via Twikini- Oh so Nick does support anmesty now….#leadersdebate
9:27 PM Apr 29th via Twikini- U turn on anmesty by Clegg after u turn on euro – what next? #leadersdebate
9:25 PM Apr 29th via Twikini- Ahem Brown visited manufacturer today where worker told him company was flourishing DESPITE him #leadersdebate
9:15 PM Apr 29th via Twikini- Clegg shameless u turn distancing himself from euro which he championed last year #leadersdebate
9:06 PM Apr 29th via Twikini- So Nick Clegg has never accepted donations from fund managers then? Mmmmm#leadersdebate
9:02 PM Apr 29th via Twikini- Best explanation from DC ever on why Conservatives will rein in bankers #leadersdebate
8:59 PM Apr 29th via Twikini- Who are the vice chancellors of parties Nick?#leadersdebate
8:46 PM Apr 29th via Twikini- Keep grinning Gordon wins us millions of votes #leadersdebate
8:44 PM Apr 29th via Twikini- Just arriving in Chippenham to help our brilliant candidate Wilfred EJ & greeted by a downpour. Need a Wiltshire cuppa
12:30 PM Apr 29th via Twikini- Just been canvassing in Portsmouth with our candidate Flick Drummond & didn’t meet a single LibDem voter
11:05 AM Apr 29th via Twikini- Wilkinson_David: Off to BBC London Election Special in Stratford with @jowellt @jeremy_hunt @thomasbrake @georgegalloway Hope I can get a question in
4:48 PM Apr 27th via web
Retweeted by Jeremy_Hunt- #leadersdebate Gordon Brown just made biggest gaffe of campaign but denying responsibility for Labour leaflets
9:02 PM Apr 22nd via Twikini- Don’t think Miriam will be inviting DC for tea and cake #leadersdebate
8:54 PM Apr 22nd via Twikini- @leadersdebate best exposition ever from DC of Big Society
8:50 PM Apr 22nd via Twikini- @leadersdebate Clegg ‘u can’t keep a lid on sin’ does he want to be next pope?
8:39 PM Apr 22nd via Twikini- @leadersdebate Nick Clegg script: there’s always an easy answer even when there isn’t e.g nuclear
8:33 PM Apr 22nd via Twikini- @leadersdebate Brown hasn’t flown because he shut the flipping airspace
8:27 PM Apr 22nd via Twikini
[Twitter users may note that Hunt begins the Leaders' Debate a little bit confused about the difference between a username and a hashtag. I've left these dead links in place, as they're instructive. You may also note that there are no replies. Yes, this sample is typical. To Hunt, Twitter was very much a one-way channel.]
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UPDATE (1pm) – Jeremy Hunt has responded by (finally) updating his profile… and deleting the three remaining tweets on his account!
I think by this stage it’s pretty safe to guess what the underlying message is from the new Minister for the Internets:

UPDATE (8pm) – Almost forgot to update with a link to today’s Telegraph article, including a response from Mr Hunt’s office:
Telegraph – Jeremy Hunt deletes all tweets critical of Nick Clegg and Liberal Democrats: Many of Mr Hunt’s tweets criticising the Lib Dems are potentially embarrassing given the Lib-Con coalition, but a spokeswoman for the minister denied there was any attempt to airbrush the past. All of the South West Surrey MP’s campaign tweets have now been deleted because his ministerial role represents “a new chapter and we are starting afresh”, she said. The spokeswoman added: “They were pre-government and we are now tweeting post-government. He is going to carry on tweeting, and his updates will appear on the DCMS website.” She confirmed that Mr Hunt updated his Twitter account personally, and would continue to do so. He has more than 3,000 followers.
Jeremy Hunt later attempted to reassure us in person with this tweet, in which he appears to imply that some concerns may not be genuine:

Problem is, no-one’s really buying it, and that he thinks this to be the issue shows once again that Hunt hasn’t even begun to get it.
[Psst! Jeremy! It is not just about what you do/don't have to hide. It is about the way you pretend that things were never said. It is about the way you refuse to stand by what you publish and simply erase it instead. If those tweets were of no consequence, then why not leave them be? If you regretted them and didn't wish to stand by them, why not issue a retraction and/or an apology to Nick Clegg (and others)? Oh, and perhaps have the courtesy to explain to us voters why your position has changed on any/all of it. Don't pretend the latter concept is insignificant or alien to you; during the election and long before that, throughout your political career, you've challenged others to stand by or account for their past statements, and you damn well know it.]