Search Engine Optimisation:
Choosing a Solution/Consultant
© Tim Ireland 2004
Choosing the right Search Engine Optimisation consultant or solution
Choosing the right Search Engine Optimisation solution is probably the most important decision you can make regarding a site. The results of this activity determine who actually finds your site, and in what context. Without this traffic, you're dead in the water (or totally reliant on a 'pay per click'/advertising-driven approach - often presented as an SEO 'solution' when in reality it is an alternative).
While a lot of companies/individuals offer SEO as a service, very few people understand what's really involved (and the position of search engine engineer requires no set credentials), so it's very hard to choose the right contractor. There are also many businesses or organisations that cannot afford the professional level of service and guidance they require.
With this in mind, the following article is presented to help you move forward. For many individuals and small businesses, it should be enough to go on in itself - but if you require further guidance, it can also help you to choose a suitable SEO contractor/provider.
Read more about Search Engine Optimisation
Click here to read an article on Search Engine Optimisation by Tim Ireland.
"I've been criticised by a few SEO operators for publishing this article. Some think that it gives away too much information, but I disagree. The real value you should expect from an SEO consultant lies not in the technicalities of what they do, but in their understanding of your marketing goals, the judgement they use to select the most potent keywords and the skill they use in their effective application. Reading this article will probably arm you with the information you need to optimise a small site, but if the stakes are higher you really should hire a professional." - Tim Ireland"A great introduction to all aspects of search engine marketing. Every site owner should understand these basic principles, whether optimisation is outsourced or done in-house." - Kate Flood, The Digital Marketing Company
Hiring Tim Ireland as a Search Engine Optimisation consultant
There must be a thousand different ways to drive search engine traffic to any given site, but after years of years of research, experimentation and professional application, Tim has learned that the human aspect is paramount. Optimisation methods that eschew rules laid down by search engines or those of simple etiquette are potentially damaging to your online traffic and your brand. Many of the methods Tim uses are surprisingly straightforward, but some are unique in this field and always - always - the focus remains on the integrity of your brand and the value of the traffic any optimisation attracts.Click here for contact details.
"Tim Ireland was able to understand our needs and offer several levels of service to help our ranking in search engines. His approach has been simple and yet very effective and we are excited about working with Tim on our other sites and taking what we have started to the next stage." - Leo Lapworth, Senior Web Developer, Foxtons