Viral Marketing:
Choosing a Solution/Consultant
© Tim Ireland 2004
Choosing the right Viral Marketing consultant or solution
Viral Marketing is probably the most misunderstood discipline in new media. If you seek a Viral Marketing solution without understanding what Viral Marketing is, then you'll only have yourself to blame when you end up with something that is a complete waste of time and money.
The following information is designed to help you to avoid this situation.
Read more about Viral Marketing
Click here to read an article on Viral Marketing by Tim Ireland.
"This article clearly explains the difference between the principles of Viral Marketing and the mechanisms known as 'viral agents' that are intended to engage the effect. A very good starting point if you want to approach the subject of Viral Marketing with open eyes." - Tim Ireland
"This article on Viral Marketing has a wisdom and clarity that has made my working day somewhat easier to navigate. It has a common sense so obvious that you feel a little foolish for not conjuring it up for yourself. Tim Ireland is second to none." - Steve Johnston
Read a book about Viral Marketing
The Tipping Point
This excellent book by Malcolm Gladwell is your best bet at getting your head around Viral Marketing, studying and explaining as it does the social epidemics that surround us. It comes in from a completely fresh angle and will arm you with the understanding you require to execute, or commission, a good viral agent.
"This book should become required reading for marketing professionals. While an interesting read from a social studies perspective, The Tipping Point reveals how big-time marketing campaigns can be a lot less important than more creative word-of-mouth and Viral Marketing techniques." - Excerpt from an Amazon review.
Hiring Tim Ireland as a Viral Marketing consultant
Over the years, Tim has participated in or driven the creative and delivery process for viral agents ranging from fictional political parties to virtual Christmas crackers (a full case study of the latter - Crackermatic - can be provided upon request). His approach is simple, but unique: identify an asset or aspect of your brand or product and create a mechanism that not only spreads virally, but does so in a way that improves your site's performance in search engines. That's two audiences targeted by a single solution. Can you think of a better way to improve your ROI?Click here for contact details.
Some comments regarding the Crackermatic case study:
"Interesting, amusing and informative!" - John Farmer, Carbon Partners
"Thanks a lot, I think it's the best and most detailed study case about Viral Marketing I've found." - Bertrand Bathelot, abc-netmarketing.com
A review of the Crackermatic activity and short excerpts from the report
can also be seen at:
http://www.chinwag.com/marketingmonitor/crackermatic.shtml