Ann Mroz: patronising, unpleasant and dishonest

This entry was posted on
Wednesday, June 1st, 2011
at
1:39 pm and is filed
under Consume!, Marketing, Old Media, Teh Interwebs, The Political Weblog Movement.

[MINI-UPDATE (03 Jun) – THE object to my use of the word ‘dishonest’ in this headline. I stand by my use of the word, but as a courtesy, I have placed this prominent and immediate link to the relevant correspondence so readers might better judge for themselves.]

Regulars of Bloggerheads will be aware that my family and I been through some difficult times recently. During the rolling crisis, several two-bit operations have sought to hijack the ‘bloggerheads’ name that I created, but my priority has been those attempting to associate this unique name (and mine) with paedophilia, stalking and what have you.

Recently, I complained to staff at the magazine Times Higher Education about their use of ‘bloggerheads’ – a unique name that I created to title my blog about blogs – to title a web round-up feature (i.e. their blog about blogs). I repeatedly made it clear that I wanted them to come up with their own name, especially when they clearly planned to use it to blog about other weblogs. They pretended there was no room for confusion, offered to put ‘the’ in front of it as a “concession” and left it at that. Almost immediately references to their magazine started turning up in Twitter and Google in searches for my unique name.

I complained again. They gave me the very clear impression that, were the name protected as a trade mark, they would immediately comply with my wishes.

Several times I pointed out to them that I had a significant and demonstrable moral claim to the name dating back many years, but they dismissed this notion in the most patronising way possible. I also pointed out that if they seek to market themselves on the via web/blogs, then there are far better ways of going about it than hijacking an existing name, which is one good reason why the expense of a trade mark has never been necessary before now in the decade I have been using the name ‘bloggerheads’.

I also pointed out that I was busy battling an ongoing campaign of harassment, and their position compelled me to spend money we could ill-afford at the moment, but they stood firm on their position (along with the ridiculous implication that they had searched the trade mark database but not Google when they decided on using this name as their own).

Ultimately, Times Higher Education Editor Ann Mroz left me with no choice but to trade mark the name so I might call their bluff and take further steps to protect it from recent misuse and/or appropriation by their organisation and others.

But now I have begun the trade mark registration process, they have changed their position, and plan to continue using the name as they have before!

That’s a class act, all the way. After compelling me to trade mark the name, now they’re going to compel me to await the completion of the registration process (and then, presumably, take them to court) before they will be in any way reasonable about this.

Their Deputy Editor can’t even name the sub-editor they claim ‘invented’ the word, but Times Higher Education staff are unwilling to admit that they made a mistake by using this unique name without first researching it. They even have the audacity to minimise the significance of its use from their point of view (e.g. it’s ‘only’ on page 24 of their magazine), but surely if it’s no big deal to them and a bloody big deal to me, then that’s even more reason for them to back off and do what they should have done in the first place; come up with a unique name of their own invention.

[Other, smaller, organisations who have recently sought to appropriate this name have also been contacted about this matter today. I am hoping that they will be more reasonable. I certainly can’t see how they can top this response from Times Higher Education. I realise THE are in the education sector, but surely they’ve grown out of playground games by now.]

UPDATE – Check the comments for a contribution by ‘Malcolm Kent’. It was submitted using false details, and is an obvious sock-puppet.

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About Tim Ireland

Tim is the sole author of Bloggerheads.
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