This entry was posted on
Friday, February 10th, 2006 at
8:28 am and is filed
under Search Engine Optimisation.
The Times – Shady tactics in battle for internet hits: The top result of a Google search for “liar” is now Tony Blair’s biography on the official Downing Street website. This happened after anti-war “Google-bombers” set up hundreds of sites establishing a link. They exploited Google’s policy of looking at not just the content of a page but also on how often a site is linked to others and with what words.
I think if Adam Sherwin actually bothered to do some research on this, he would have found that the websites involved are all genuine, personal websites… and that the ‘liar’ links involved are based on the genuine, personal opinion(s) held by the people who run these sites.
Grouping this meme with the BMW story (which involves gateway pages) makes no sense whatsoever… unless you’re a witless point-scoring hack with no personal web space of your own and/or no real understanding of search engine optimisation.