Adam Sherwin: not-very-good journalist for The Times

Posted by Tim Ireland at February 10, 2006

Category: Search Engine Optimisation

This entry was posted on
Friday, February 10th, 2006
8:28 am and is filed
under Search Engine Optimisation.

The Times – Shady tactics in battle for internet hits: The top result of a Google search for “liar” is now Tony Blair’s biography on the official Downing Street website. This happened after anti-war “Google-bombers” set up hundreds of sites establishing a link. They exploited Google’s policy of looking at not just the content of a page but also on how often a site is linked to others and with what words.

I think if Adam Sherwin actually bothered to do some research on this, he would have found that the websites involved are all genuine, personal websites… and that the ‘liar’ links involved are based on the genuine, personal opinion(s) held by the people who run these sites.

Grouping this meme with the BMW story (which involves gateway pages) makes no sense whatsoever… unless you’re a witless point-scoring hack with no personal web space of your own and/or no real understanding of search engine optimisation.


  1. Chris Coltrane says

    Anyone who is still referring to the internet as the “information superhighway” is in dire need of a sacking. It really isn’t a great way to convince people that you know what you’re talking about.Also, someone should tell Mr. Sherwin that the word ‘keywords’ is not a technical word, and requires no quotation marks; nor do the words dummy, hijacked or optimisation.Having said that, what kind of editor could let such shoddy copy through? Hats off to the Murdoch press!!!

  2. Rolled-up Trousers says


    Type in liar on Google and see what happens. For more info see Bloggerheads.

  3. MatGB says

    Um, at what point, in the entire article, would the liar thing be hurt by this new big daddy thing? That’s for duplicate sites, and it’s internal site optimisation that it’s looking at, not external links to, they’re integral to how pageranks works, right?The man’s a fool. Can I have his job? I can write better and I know how to do that “research” thing. Or at least ask the right people.

  4. caroline potter says

    Mr Sherwin please look up the chinese history, you wrote about Ms Wendi Deng saying she came from a wealthy chinese family, actually that is not true, just because she married Rupert Murdoch….

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