What could possibly go wrong?

This entry was posted on
Friday, January 30th, 2009
at
10:59 am and is filed
under Old Media, Rupert ‘The Evil One’ Murdoch.

Press Gazette – Revised Sun freelance rates ‘lowest on Fleet Street’: The Sun and The Times have cut the freelance rates paid for stories and pictures to levels condemned as “completely unacceptable” by the National Association of News and Picture Agencies. The move follows a review of operations which could also see widespread cuts to staff journalists across News International – especially among production staff, according to sources at Wapping… Sun deputy managing editor Richard Barun has informed news agencies of the cuts to rates in a letter in which he insists that The Sun remains the “the biggest overall payer in the business”. He said: “I’m please to say that The Sun will continue to pay more than any of our rivals for great exclusive words and pictures.”

The Sun, by their own admission, concentrate their spending on splash at the expense of substance, to a greater extent than any competitor… and they seem quite proud of it.

You know what this story needs for that added human touch? This story needs an extra quote or two… preferably from a member of the National Association of News and Picture Agencies.

Say… the South West News Service, if I were to choose a member agency at random.

/cheeky








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