Daily Mail and the Foxy Knock-Offski

Posted by Tim Ireland at October 10, 2011

Category: Old Media

This entry was posted on
Monday, October 10th, 2011
2:27 pm and is filed
under Old Media.

Did anyone else notice anything funny about this picture of Adam Werritty’s business card, as featured in the Daily Mail? No? Just me then.

Adam Werrit's business card 01

Was anyone else so blinded by irrational hatred for tabloid newspapers that they recognised it as backwards text and assumed this to be the result of their scanning it from another newspaper? No? Didn’t think so.

Adam Werrit's business card 02

Was anyone else so jealous of the professional standard set by the Mail that they spent an entire 2.5 seconds reversing the image to confirm this, and then spent a further 6.8 seconds in Google so they might discover which newspaper the Daily Mail has been lifting material from without credit? No? Well, that’s to be expected.

Adam Werrit's business card 03

Oh, and it was The Guardian, by the way; the Daily Mail scanned an image for one of their articles from The Guardian, and didn’t bother crediting them. But I’m sure this is one of those perfectly innocent oversights, and the Daily Mail had permission to use the image, which is why they used the high resolution version one can only get from scanning a two-day-old copy of a rival newspaper.


  1. Mr T says

    Well well, Daily Mail, you thieving bastards. Nicely sleuthed Tim!

  2. @BigRedTone says

    It's not like they have form for anything like this though is it?


  3. Luke says

    ha! Great work Tim. Sad thing is, why am I not surprised by this!?

  4. YokoMVB says

    What is most surprising about this information is to that anyone at the Mail shows interest in News.

  5. Ian says

    You know, Alan Partridge would be outraged. Outraged that you could accuse his beloved paper of such a thing!

  6. madaxeman says

    To my eternal shame my mother and step father continue to buy this chip wrapper…

    Have you informed the Guardian? I suspect they might be interested, even if only to have a little dig at them…

    • Tim_Ireland says

      They are aware, through the magic of Twitter :o)

  7. @shrff says

    Dear me, surely it would have been quicker, easier and better to just reproduce it? Not exactly the most complicated design is it.

  8. Sukie says

    The Daily Mail? Pillar of honest journalistic righteousness?? Surely not

  9. Peter Naysmith says

    It's a business card – they don't need permisison to reproduce. I'm no fan of the Mail, but this inclination to jump on everything they do is petty.

    • Tim_Ireland says

      So why comment if you really feel that way?

  10. jdc says

    Nice work there Tim.

  11. @jonny_boy27 says

    Is it sad that I recognised the Guarniad's font right off the bat?

  • NEW! You can now support Bloggerheads by buying handmade firelighters for camping and utility or deluxe firelighters for your home fireplace. Visit fireburngood.com to see my products.

    Fire Burn Good fire lighters

  • External Channels

  • Tim Ireland

  • Page 3 Politics

    Page 3: a short history

  • Main

  • Archives

  • Categories

  • The Cautionary Campfire Songbook

    The Cautionary Campfire Songbook

  • Badges + Buttons